Chapter 60 was a study done by George Gerbner about confession magazine covers in 1959. Gerbners study analyzed the influence of the cover girl image combined with the influence of her position in the verbal context. This study showed that when the participants were exposed to JUST the verbal content on the cover of the magazine, they perceived the image of the missing cover girl model very negatively. When participants looked at just the cover girl model by herself, she was perceived more positively. However, the participants perceived the cover girl model in the MOST positive light when the cover was viewed in its original format, with both the negative, surrounding verbal text and the cover girl's image placed among it. I am attaching two images of "confession-style" magazine covers, one from 1959 and a more current magazine cover.
In the summary section of Gerbner's study he believes these results indicate that, the dominant cover girl image appeals to society as a representative heroine who overcomes the surrounding negative verbal context that shares her cover space which is one way that sales are influenced.
I think that the cover girl's transition from images of models to famous celebrities produces a potentially more positive or negative effect on the viewer without the sole influence of the surrounding verbal context of the cover. We live in an age of information where celebrities lives are highly publicized and usually, it's the scandals or illegal activity that surround these celebrities lives that boost sales. There's more than just the verbal context of the cover surrounding the "typical" cover girl today because of how extensively mass media and its messages have permeated society.