A passage that stood out to me this week was from Lazarsfeld’s “Administrative and Critical Communications Research”. Speaking of radio’s impact on society, he states, “This world has a character of magic, where things happen and are invisible at the same time; many listeners have no experience of their own which would help them to appraise it.”
He cites this passage in relation to a farmer who, before radio, is focused on his own surroundings. With the introduction of radio brings new problems that don’t necessary grow out of his own life.
I think many of us can relate to this on many different levels. Naturally, we focus on the day to day of our lives – work, class, families, dinner, etc. It’s when these outside forms of communication enter our lives though the morning news, social media, radio, newspapers, etc. do our minds begin to expand.
I’m reminded of an article I read in the New York Times on Sunday about “Homeless Families, Cloaked in Normality” in New York City. Like the farmer that Lazarsfeld describes, by reading this article, my perspective on the subject has shifted. The article describes the current economic climate that leads to many families with paying jobs, but just not enough to make ends meet and ending up homeless.
How has mass media changed a current perception or thought process in your life?