"It's hard to believe that this is 1999 (or 2012) and not 1959. The more things change, the more they stay the same." This quote from the reading by Kilbourne struck me this week. Just when I think we've made progress in this area, a Super Bowl commercial runs like Go Daddy. http://www.youtube.com/watch?v=phF1ibedivw
One of the more disturbing things I read recently is the surge in young girls having plastic surgery. According to the American Society of Plastic Surgeons, 219,000 cosmetic surgeries were performed on people aged 13-19 in 2010. The most popular procedures for this group were rhinoplasty and breast augmentation. Mothers and daughters are sharing the same plastic surgeon for breast implants to help with "self esteem issues." Also on the rise is body piercing and tattooing which has risen from 10% to 25% in recent years. "Advertising is one of the most potent messengers in a culture that can be toxic for girls' self-esteem," says Kilbourne. Do you think those of us entering the advertising have a responsibility to affect change? Do you think it is possible?