Please enjoy this Prezi on The Evolution of Tracking Public Opinion: From Postcards to Clicks. I take a look at how the modern scientific poll came about and the problems that went along with it during the mass communication society, and then explore the new polling techniques that exist in today's networked society. The 21st century portion of my presentation focuses on the 2012 presidential election and social media, as well as the issues that we face now with using cell phones and social media as ways to pulse public opinion.
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Sources:
Journal Articles
and Books:
Gallup, G. & Rae, S. (1940). A Powerful, Bold, and
Unmeasurable Party? From The Pulse of Democracy (1940). In Peters, J. D., &
Simonson, P. (Eds.), Mass Communication
and American Social Thought: Key Texts 1919-1968 (128-133). Lanham, MD: Rowman & Littlefield.
Kohut, A. (1986). Is There a Crisis of Confidence? Public Opinion Quarterly, 50, 1-9.
Konner, J. (2003). The Case for Caution: This System is
Dangerously Flawed. Public Opinion
Quarterly, 67, 5-18.
Korzi, M. J. (2000). Lapsed Memory? The Roots of American
Public Opinion Research. Polity, 34
(1), 49-75.
Panagopoulus, C. (2009). Preeelection Poll Accuracy in the
2008 General Elections. Presidential
Studies Quarterly, 39(4), 896-907.
Perry, P. (1979). Certain Problems in Election Survey
Methodology. Public Opinion Quarterly, 43(3),
312-326.
Peters, J. D., & Simonson, P. (2004). Mass Communication and American Social
Thought: Key Texts 1919-1968. Lanham, MD: Rowman & Littlefield.
Traugott, M. W. (2001). Assessing Poll Performance in the
2000 Campaign. Public Opinion Quarterly,
65, 389-419.
Tucker, C., Brick, J. M., & Meekins, B. Household
Telephone Service and Usage Patterns in the United States in 2004: Implications
for Telephone Samples. Public Opinion
Quarterly, 71(1), 3-22.
Web Sources:
Finn, S., Mustafaraj, E. (2012). Real-Time Filtering for
Pulsing Public Opinion in Social Media. Proceedings of the Twenty-Fifth
International Florida Artificial Intelligence Research Society Conference.
Retrieved from http://www.aaai.org/ocs/index.php/FLAIRS/FLAIRS12/paper/view/4459.
Photos and Videos:
http://keywestdeadhorse.files.wordpress.com/2011/07/big-sky-us-flag-7th-ranch-garryowen.jpg
Background Image
http://ecx.images-amazon.com/images/I/41Symt5dQWL._SL500_SS500_.jpg
Pulse of Democracy book cover
http://youtu.be/NqC7Vi1nFuw
75 Years of Public Opinion Quarterly Video
http://youtu.be/WIhvQS-tUWA
Truman Video
http://archives.syr.edu/images/ead/11-0286.jpg
Allport Photo
http://youtu.be/6CVFVnb0rPA
The Daily Show on Horse Race Journalism Video
http://youtu.be/MVROSkGjzoc
Katie Couric’s Notebook: Cell Phone Polls
http://www.cbsnews.com/8301-3445_162-57544827/taking-the-pulse-of-nate-silvers-numbers/?tag=showDoorLeadStoriesAreaMain;SunMoLeadHero
Nate Silver Video from CBS News
http://publicyte.com/wp-content/uploads/2011/02/Faacebook-Politico.jpg
Facebook/Politico logo
https://election.twitter.com/
Twindex photo
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