Please enjoy this Prezi on The Evolution of Tracking Public Opinion: From Postcards to Clicks. I take a look at how the modern scientific poll came about and the problems that went along with it during the mass communication society, and then explore the new polling techniques that exist in today's networked society. The 21st century portion of my presentation focuses on the 2012 presidential election and social media, as well as the issues that we face now with using cell phones and social media as ways to pulse public opinion.
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Journal Articles and Books:
Gallup, G. & Rae, S. (1940). A Powerful, Bold, and Unmeasurable Party? From The Pulse of Democracy (1940). In Peters, J. D., & Simonson, P. (Eds.), Mass Communication and American Social Thought: Key Texts 1919-1968 (128-133). Lanham, MD: Rowman & Littlefield.
Kohut, A. (1986). Is There a Crisis of Confidence? Public Opinion Quarterly, 50, 1-9.
Konner, J. (2003). The Case for Caution: This System is Dangerously Flawed. Public Opinion Quarterly, 67, 5-18.
Korzi, M. J. (2000). Lapsed Memory? The Roots of American Public Opinion Research. Polity, 34 (1), 49-75.
Panagopoulus, C. (2009). Preeelection Poll Accuracy in the 2008 General Elections. Presidential Studies Quarterly, 39(4), 896-907.
Perry, P. (1979). Certain Problems in Election Survey Methodology. Public Opinion Quarterly, 43(3), 312-326.
Peters, J. D., & Simonson, P. (2004). Mass Communication and American Social Thought: Key Texts 1919-1968. Lanham, MD: Rowman & Littlefield.
Traugott, M. W. (2001). Assessing Poll Performance in the 2000 Campaign. Public Opinion Quarterly, 65, 389-419.
Tucker, C., Brick, J. M., & Meekins, B. Household Telephone Service and Usage Patterns in the United States in 2004: Implications for Telephone Samples. Public Opinion Quarterly, 71(1), 3-22.
Finn, S., Mustafaraj, E. (2012). Real-Time Filtering for Pulsing Public Opinion in Social Media. Proceedings of the Twenty-Fifth International Florida Artificial Intelligence Research Society Conference. Retrieved from http://www.aaai.org/ocs/index.php/FLAIRS/FLAIRS12/paper/view/4459.
Photos and Videos:
http://keywestdeadhorse.files.wordpress.com/2011/07/big-sky-us-flag-7th-ranch-garryowen.jpg Background Image
http://ecx.images-amazon.com/images/I/41Symt5dQWL._SL500_SS500_.jpg Pulse of Democracy book cover
http://youtu.be/NqC7Vi1nFuw 75 Years of Public Opinion Quarterly Video
http://youtu.be/WIhvQS-tUWA Truman Video
http://archives.syr.edu/images/ead/11-0286.jpg Allport Photo
http://youtu.be/6CVFVnb0rPA The Daily Show on Horse Race Journalism Video
http://youtu.be/MVROSkGjzoc Katie Couric’s Notebook: Cell Phone Polls
http://www.cbsnews.com/8301-3445_162-57544827/taking-the-pulse-of-nate-silvers-numbers/?tag=showDoorLeadStoriesAreaMain;SunMoLeadHero Nate Silver Video from CBS News
http://publicyte.com/wp-content/uploads/2011/02/Faacebook-Politico.jpg Facebook/Politico logo
https://election.twitter.com/ Twindex photo