Wednesday, April 17, 2013

Final Project: The Evolution of Tracking Public Opinion

Please enjoy this Prezi on The Evolution of Tracking Public Opinion: From Postcards to Clicks. I take a look at how the modern scientific poll came about and the problems that went along with it during the mass communication society, and then explore the new polling techniques that exist in today's networked society. The 21st century portion of my presentation focuses on the 2012 presidential election and social media, as well as the issues that we face now with using cell phones and social media as ways to pulse public opinion.

If you have trouble opening this link because you do not have a Prezi account, it is free to open a Prezi account if you have a .edu email account. I can also try to send you the presentation via another method if you'd like to view it outside of Prezi. 


Journal Articles and Books:
Gallup, G. & Rae, S. (1940). A Powerful, Bold, and Unmeasurable Party? From The Pulse of Democracy (1940). In Peters, J. D., & Simonson, P. (Eds.), Mass Communication and American Social Thought: Key Texts 1919-1968 (128-133). Lanham, MD: Rowman & Littlefield.
Kohut, A. (1986). Is There a Crisis of Confidence? Public Opinion Quarterly, 50, 1-9.
Konner, J. (2003). The Case for Caution: This System is Dangerously Flawed. Public Opinion Quarterly, 67, 5-18.
Korzi, M. J. (2000). Lapsed Memory? The Roots of American Public Opinion Research. Polity, 34 (1), 49-75.
Panagopoulus, C. (2009). Preeelection Poll Accuracy in the 2008 General Elections. Presidential Studies Quarterly, 39(4), 896-907.
Perry, P. (1979). Certain Problems in Election Survey Methodology. Public Opinion Quarterly, 43(3), 312-326.
Peters, J. D., & Simonson, P. (2004). Mass Communication and American Social Thought: Key Texts 1919-1968. Lanham, MD: Rowman & Littlefield.
Traugott, M. W. (2001). Assessing Poll Performance in the 2000 Campaign. Public Opinion Quarterly, 65, 389-419.
Tucker, C., Brick, J. M., & Meekins, B. Household Telephone Service and Usage Patterns in the United States in 2004: Implications for Telephone Samples. Public Opinion Quarterly, 71(1), 3-22.

Web Sources:
Finn, S., Mustafaraj, E. (2012). Real-Time Filtering for Pulsing Public Opinion in Social Media. Proceedings of the Twenty-Fifth International Florida Artificial Intelligence Research Society Conference. Retrieved from

Photos and Videos: 75 Years of Public Opinion Quarterly Video The Daily Show on Horse Race Journalism Video Katie Couric’s Notebook: Cell Phone Polls

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