Even in the early part of the 20th century, new media competed for attention and led to the growth of individuality, Cooley wrote. With 1 in 13 people globally on Facebook, I think we've seen unprecedented acceptance of individuality. From the introduction by Peters and Simonson, we learn why newspapers had and continue to have success. It's partially due to the documentation of events and discoveries that eventually led to the advancement of society. It's also due to the idea that people like to know what's going on with their neighbors. They are socially curious, which is why people use Facebook. Ultimately, today's society shares the same sort of hope and progressive spirit when Americans and Europeans were on the brink of a new information era at the beginning of the 20th century. Will it stay that way, or are we riding a wave that will eventually crash?