In
Herzog’s (1941) article, the author suggested that listeners (always housewives
in her study) tuned in to daytime radio serials as a way of validating their
own views and lives. She argued that the women she interviewed sympathized with
the characters in the fictional sketches and that the programs they listened to
had themes that reflected the listener’s own values, or at least the listener
would identify with themes that she could relate to. Some, she observed,
projected their real-world lives into the serials they listened to, like an
extension of their own family lives. This kind of make-believe was also a way
for a given listener to pretend, for at least 15 minutes or so, that her life
was different. Herzog continued to suggest that the more troubles a listener
had in her own life, the more daytime serials she listened to. This either
helped the listener drown her sorrows as a form of escapism, to feel better
about herself by taking pleasure in the comeuppance of others, or it provided
guidance for her own self-improvement. Radio was not only filling in the hours
and minutes of one’s own leisure time, but modeling ways to live.
In a
lot of ways Herzog seems in agreement with Addams’ (1909) House of Dreams argument, that art (film in Addams’ case, radio in
Herzog’s) influences the ways in which individuals choose to model their lives.
For both, listeners and viewers are assimilating an experience and filtering it
through their own real-life lens. The art form is affecting a real reaction from
the participants, as a form of education, as a confirmation of one’s own
biases, or simply as a desired fantasy.
Herzog’s
criticisms are obviously wrapped up in a very different era than today. There
are very different forms of communication, and gender roles have certainly changed.
Despite this, I feel that there is something valuable about Herzog’s study,
particularly as it relates to the idea of art and media influencing society and
culture. Where radio was influencing how the women in Herzog’s study gauged their
lives, aren’t television, magazines, and the internet often doing the same
today? Herzog’s housewives were learning how to address issues in their lives
by listening to daytime radio serials. It might be argued that many people
today look to television for cues on how to behave and think, magazines for cues
on how to look, and internet for validation of one’s own biases.
Here's a radio serial I found interesting. It begins with a minute of gripping WWII news, followed by a minute of static, a couple of well-placed ads, and then the program Mary Noble, Backstage Wife...
Addams,
J. (1909). House of dreams. The Spirit of
Youth and the City Streets. Macmillan Co.
Herzog,
H. (1941). On borrowed experience: An analysis of listening to daytime
sketches. Studies in Philosophy and
Science. Vol. 9, no. 1 (pp.65-95) Institute of Social Research.
I'm so glad you posted the audio from Backstage Wife. It was fun to listen to!
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