“The general opinion of large numbers of persons are almost
certain to be a vague and confusing medley, action cannot be taken until these
opinions have been factored down, canalized, compressed and made uniform.”
Chinese people are more conscious about the life they are
living for today than before. On various media, you can find complaints and
critics of food safety, environmental problems, ridiculously high price of real
state and overwhelming survival costs, etc. That’s not only because these
problems are far more rampant now, but
also because Chinese people find out what kind of life people in other
countries have from Internet or other media.
As more people start using microblog – Chinese version of Tweeter – this
kind of voice can be heard clearer and louder. Especially the famous people or
celebrities play an indisputable act in this social interaction process. Once
one of them posts a short blog on its microblog, his/her thousands, even
millions of followers will transfer and repost it again. Then this voice can be
extracted or copied by newspapers, and
other social media, which will almost reach every single Chinese audience at
the time. This time, Chinese government has to take action with it. Of course, sometimes
government can still cover something.
But the problem
here is these topics and social problems can only attract people’s attention
for a short time and soon they will be something else replaced and forgotten by
people. So how would media contribute to the long-term improvement of society
and people’s life instead of only being a tool of searching and distributing information?
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